Ringing in "The New"

A new decade has begun, and how fitting, as "new" seems to be the name of the game these days...new ways of doing business, new media, new marketing, new technology. My business partner and I spend a great deal of time contemplating these new frontiers - not only how to navigate them but more importantly how to leverage and monetize them. Social media platforms aren't just for fun anymore - they represent a new way of doing business and engaging stakeholders.

This marks a different era, and I feel lucky to live in it. There's a certain rebelliousness in the business world that has arisen from both the peril of a sluggish economy and the promise of unprecedented technologies. It's the stuff young entrepreneurs live for. Suddenly the once concrete lines that separated independent industries are now crumbling. I would wager that a business in today's world that relies on any sort of one-dimensional platform is failing, or will soon fail. It's all about merging advertising, web sites, entertainment, investments, networking and more - in a way that is utilitarian and navigable.

I am a business. I am an entrepreneur - I am a business which dreams up new businesses. So the same notion of the merging industries that is affecting companies today also impacts my goals. The young and the restless in the business world are recognizing more than ever before that a narrow focus is detrimental. The winners will be those who can cherry pick the best aspects of several industries and combine them into an efficient new product or process.

So let's ring in The Tens with a toast to a new decade, and to a new business frontier.

-Nicholas