From the Ground Up

As business partners, we chose to start a blog to document the day-to-day progress of our chosen endeavor – exercising our entrepreneurial abilities in none-other than New York City. But what sets this blog apart from the millions of others we are inundated with everyday? Let's start with the basics:

We are building a new business. We’re in our twenties. We’re not independently wealthy. And we are facing a tough economy.

We are building from the ground up. Our partnership was built on the combination of our separate skills (Nicholas handles the financial logistics, while Caitlin spearheads the creative aspects of the business). The challenge we face is urging prospective partners to look at the intangibles (experience, drive, perseverance) as commodities and keeping faith that the capital necessary to launch will follow.

The odds are against us, but hey, what’s better than a challenge? Nothing.